Summer Collection
I designed this arrangement to balance a refined, classical spirit with a friendly, effusive cheer - the kind of bouquet I might walk over to a neighbour on Dawes Road to congratulate them on a new flat. Creamy white roses sit throughout the composition, their layered, velvety petals unfolding with a quiet, reassuring elegance and giving off a subtle floral note that feels poised and clean. Bright purple-pink Gerbera daisies punctuate the bouquet, each with a bold, cheerful face whose densely packed petals radiate out from a darker, textured centre and seem to send out a smile. Woven between these are sprays of Alstroemeria in deep purple and fuchsia: smaller, delicate trumpets with faint speckles that introduce a flirtatious texture and a sense of rhythm, as if the bouquet is tuned to a light, optimistic cadence. Rich green foliage - from broad glossy leaves to narrow, sword-like blades - frames every bloom, casting cool shadows and lending structure so the arrangement reads as simultaneously lush and composed. The whole is photographed against a bright white background with a whisper of a clear glass vase at the base, making the colours pop and the craftsmanship obvious. In the soft morning light typical of Sands End, the contrast of ivory and magenta feels like a breath of spring air; the arrangement is perfect for brightening someone's day, sending congratulations, or adding a modern yet heartfelt touch to a small gathering near Parsons Green or along the King's Road.
MESMERIZING HARMONY
£49.00
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As I craft this arrangement in the heart of Sands End, every bloom reflects the gentle character of the neighbourhood. Soft pink roses, each petal like a brushstroke of affection, mingle with luminous blush gerberas to create a bouquet that feels both fresh and graceful. Delicate spires of deep purple statice peek through, adding lively punctuation and a touch of wildness reminiscent of the weekend flower stalls near Imperial Wharf. The lush, cool greenery grounds the entire composition, bringing with it a sense of abundance and the subtle scent of shaded mews gardens. Arranged in a clean, slender glass vase, the flowers are set aglow by the soft north London light, their pastel hues effortlessly blending together like the morning sky over Sands End Park. The bouquet's airy yet intricate design conveys optimism-perfect for celebrating special moments or offering warmth to someone's day. Whether it's a thoughtful get-well wish, a cheerful greeting for a friend in Chelsea Creek, or a graceful touch for a local dining table, this bouquet represents the Florist Sands End dedication to careful artistry and the joy of community connections. Every detail, from the just-unfurling rose to the playful flicker of statice, speaks of quality and care, making it a heartfelt gift for any occasion.
PINK DAZE
£49.00
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Nestled in the heart of Sands End and inspired by the vibrant energy of the community, this striking hand-tied arrangement of Gerbera daisies tells a story of artistry and affection. A kaleidoscope of sunlit yellow, zesty orange, and passionate fuchsia blossoms is accented by rich green foliage that tumbles gently between the vivid blooms, lending depth and a touch of the wild. The dark, almost chocolate centers of each daisy provide striking definition, while the bouquet's crisp edges and lush layers create visual depth as if the flowers are caught mid-laughter. Rustic kraft paper embraces the top of the arrangement, its tactile surface and neutral hue grounding the explosive palette within. The outer cellophane, sheer and glossy, catches the light, adding a sense of freshness and protection as the arrangement settles into a classic clear glass vase. From within, sturdy stems are visible through the water, bunched together by a band of natural-hued twine tied in an artful knot. Hanging from it, a modest tag with a tiny red rose illustration suggests a personal touch-thoughtful, but never intrusive. Perfect for marking a family birthday on Peterborough Road or a celebratory moment at South Park, this bouquet captures the gentle exuberance of Sands End life, promising to brighten tables, hearts, and windowsills alike.
SUNNY GARDEN
£49.00
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This exuberant rose bouquet reads as an unashamed celebration: a dense, rounded hand-tied cluster of premium roses arranged with the care of a local artisan. Large, open hybrid tea roses provide dramatic focal points while spray roses and tight buds knit the composition together, producing a lively rhythm of bloom stages. The colour story moves from cheerful bright yellow and soft creamy ivory through a spectrum of pinks-delicate blush, lively magenta, vivid fuchsia and a few charming bicoloured pink-and-white petals-balanced by deep burgundy and ruby-red accents that add richness and shadow. Fresh glossy foliage, likely ruscus or salal, is woven throughout, its deep green sheen acting as a verdant frame and intensifying each hue. The stems are gathered and finished with a wide red satin ribbon tied into a generous bow with long tails that trail down; a small white tag tucked into the knot reads Happy Holidays and bears a stylised logo, a subtle seasonal note. As prepared by Florist Sands End in our Sands End workshop, the bouquet's textures are almost audible on the eye-silky petals, compact buds, and the slick gleam of ribbon-while the imagined fragrance is clean, slightly citrus-tinged rose that feels bright and optimistic. This is a versatile, affectionate arrangement destined for milestone moments-anniversaries, graduations, a heartfelt thank-you or Valentine's Day-designed to arrive looking freshly gathered and joyfully abundant for recipients across Sands End and nearby Fulham streets.
CRAZY IN LOVE
£69.00
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Standing like a small celebration from a Sands End studio, this arrangement of deep pink roses and unopened white lilies feels both intimate and composed, balanced for a living room table or an office desk. Several fully opened roses dominate the composition, their velvety petals layered in shades from soft blush to vibrant fuchsia; each bloom appears plush enough to touch and seems to hold a gentle, honeyed fragrance that lingers when you lean close. Among them, tall, elegant white lily buds are arranged with restraint-some remaining tightly coiled, others beginning to part their outer tepals to hint at creamy interiors-creating a sense of movement and patience. The foliage is abundant and varied: large, glossy leaves provide structure while narrower, lighter-green sprigs soften the silhouette, and tiny, dusky reddish-brown filler buds are threaded through to give textural contrast and visual punctuation. The clear glass vase, with a subtly flared rim and tapered base, reveals cleanly cut stems standing in clear water, the stems' green lines giving order beneath the blooms. Bright, neutral lighting emphasises petal texture and true colours against the white background, making this arrangement feel fresh and gallery-like. As a local florist making deliveries across Sands End, Parsons Green and the stretch toward Wandsworth Bridge Road, I imagine this design arriving as a birthday surprise, a quiet anniversary gift, or a pick-me-up for someone recovering at home-an elegant gesture that reads as both beautiful and thoughtful. (Florist Sands End prepares and hand-wraps arrangements like this for same-day delivery when available.)
CRUSH ON YOU
£65.00
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This lavishly textured bouquet captures the spirited character of Sands End, blending contemporary vibrancy with time-honoured floral craft. At first glance, the eye is drawn to the softly opening lavender roses in the centre, their petals delicately spiralling as though kissed by gentle morning sun. Flanking them, large, cheerful fuchsia Gerbera daisies present wide, welcoming faces, perfectly complemented by the moody richness of plum-toned chrysanthemums with their golden-green hearts. Wisps of baby's breath twinkle throughout, offering a bright, cloud-like contrast, while the arrangement's lush greenery recalls the natural beauty of Market Place or a stroll along Harwood Terrace. Set within a clear glass vase with a distinctive, crackled finish, the composition is given a unique tactile interest, while a raffia bow and understated white tag hint at a special occasion-perhaps a birthday surprise or an anniversary delivered to a Sands End doorstep. The bouquet exudes a gentle fragrance reminiscent of early spring in local parks, blending sweetness and freshness with every stem. Every component, from the careful petal placement to the harmony of hues, reflects both aesthetic sensibility and local knowledge, making it perfectly suited for heartfelt moments and everyday joy across SW6.
DAY BRIGHTENER
£55.00
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DEVOTION
DEVOTION
£57.00
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A luxuriant, densely packed bouquet of mixed roses, presented on a bright white background and described here by a Sands End florist who arranges flowers for local streets from Townmead Road to Chelsea Harbour. The arrangement reads as an embrace: many large, fully opened roses in soft blush-pink and creamy ivory form the heart, while vibrant hot-pink or deep fuchsia roses provide energetic flashes of colour and a handful of pale lavender roses bring a subtle coolness to the palette. Interspersed throughout are small spray roses in creamy-white with pale yellow hints, their clustered form adding delicate texture and a sense of abundance. Deep green, glossy foliage - likely ruscus or salal - is woven between the blooms, its smooth, lance-shaped leaves offering contrast and depth that heightens the rose colours. At the base the long, sturdy stems are gathered and secured with a wide, baby-pink satin ribbon tied into an elegant bow; the ribbon's sheen mirrors the petals' soft highlights. Imagine the faint scent of roses, lightly sweet and green, like a quick walk past the local market on a cool morning. As a florist at Florist Sands End I choose these tones and textures to convey affection and celebration - ideal for Mother's Day, anniversaries, or a heartfelt thank-you - and the clean white background makes the bouquet's craftsmanship and freshness immediately visible to imagery-driven pages or shoppers seeking same-day delivery across Sands End and nearby Fulham.
GLAMOUR
£67.00
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Set against a bright white backdrop, this refined bouquet is centred on a large creamy white oriental lily in full bloom, its pristine petals unfurling in smooth, sculptural curves to expose pale yellow stamens and a soft green pistil. Around it a cluster of lime-tinged and buttery yellow lily buds adds volume and the sense of unfolding life, while pockets of small, velvety red roses and tight rosebuds punctuate the arrangement with vivid, romantic colour. The greenery is layered for depth: glossy, dark green leaves provide a structured frame; long, arching palm fronds in a lively emerald hue lend movement and a slightly tropical note; and cool silvery eucalyptus sprigs with rounded leaves offer a delicate textural counterpoint. The whole composition is displayed in a pared-back clear glass cylinder, the green stems visible beneath clean water, reinforcing the arrangement's fresh, studio-polished feel. Close your eyes and you might imagine the lilies' soft, spicy sweetness paired with the roses' deeper, more resinous scent - a pairing that suits both intimate gestures and celebratory moments. I'm a florist who knows this neighbourhood well, and this piece sits perfectly between Imperial Wharf and Sands End's riverside cafés, made to brighten a supper table on Fulham Reach or to arrive as a thoughtful bouquet for someone leaving work on Wandsworth Bridge Road. Florist Sands End prepares stems like these with careful staging and attention to scent and seasonality, favouring a balance of purity and passion in every vase.
INSPIRATION
£65.00
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Presented by a florist who knows Sands End and the riverside neighbourhood intimately, this vibrant bouquet contains about two dozen freshly cut pink roses arranged in a full, rounded dome and set in a crystal-clear glass vase. Each rose displays a lively colour gradient: a concentrated fuchsia or magenta tone in the tight, spiralled centre that melts gradually into softer blush pinks and occasional creamy-white highlights on the outer petals. The blooms are gathered closely so their heads form a seamless cloud of pink, while deep green, glossy leaves emerge between the flowers to add contrast, texture and a natural frame. The clear vase narrows slightly at the middle, offering a glimpse of trimmed green stems submerged in water and catching the studio's bright, even light that makes each petal's satiny surface and delicate edges stand out. There is a subtle, fresh fragrance that feels garden-like, evoking mornings by the Thames at Imperial Wharf or a stroll past the markets toward Fulham Broadway. Crafted with an eye for classic romance and modern simplicity, the bouquet is suggested for anniversaries, birthdays or a thoughtful expression of love and appreciation. Florist Sands End would prepare and deliver such an arrangement with attention to stem placement and water clarity, ensuring the display reads as both elegant and heartfelt - a floral statement that feels both timeless and distinctly local, suited to homes and gatherings across Sands End, Chelsea and nearby Parsons Green.
LOVE IN THE AIR
£64.00
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The photograph captures an abundant posy of deep pink oriental lilies, their open faces radiating fuchsia and magenta tones, set in a clear glass vase on a crisp white plane. Each lily presents six broad, softly curving petals that shift from saturated pink edges toward delicate pale throats washed with chartreuse-yellow and cream, where the eye rests before being drawn to the bold, dark burgundy stamens dusted with pollen. A handful of buds, some tightly furled and others just beginning to part, add a feeling of time and unfolding, making the bouquet feel alive and promise a slow bloom over several days. Lush, elongated green leaves thread through the cluster, their cool, glossy texture balancing the warm pinks and giving the composition a full, rounded silhouette. The vase reveals clean water and neatly trimmed stems, a detail that affirms the flowers were cut and styled with careful attention. The studio light is soft and even, lifting the waxy petal texture and suggesting the warm, heady perfume of oriental lilies without needing to declare it. Emotionally the arrangement reads as joyful and thoughtful-ideal for moments of thanks, new beginnings, or to brighten a flat near Imperial Wharf or a kitchen table on Townmead Road. The overall effect is one of refined exuberance, the sort of bouquet a seasoned local florist might assemble to celebrate the simple pleasure of colour, scent, and the slow opening of petals.
VIBRANT DELIGHT
£60.00
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Imagine holding this radiant bouquet, lovingly crafted in Sands End, where the velvet petals of deep red roses and chrysanthemums offer a vibrant, heartfelt presence. Gentle apricot and soft peach roses lighten the mood, casting a glow reminiscent of the way sunlight filters through the glass conservatories along Townmead Road. A sprinkling of white gypsophila peeks between the blooms like tiny pearls, lending a playful and airy touch, suggestive of spring celebrations in the local community. The vivid green foliage encircles the arrangement, carrying the refreshing scent of newly watered leaves after an early stroll through Sands End's secret garden spaces. Each stem sits artfully arranged in pristine water, promising freshness with every glance. There's a harmonious blend here-a seamless flow from bold to tender, much like the friendly spirit found in the neighbourhood's cafés and riverside paths. This bouquet, a product of thoughtful hands, is perfect for special birthdays, intimate dinners, or tokens of appreciation for cherished friends and family. The floral fragrance dances alongside subtle hints of greenery, infusing any room with cheer and a gentle reminder of life's everyday joys-entirely unique to the heart of Sands End.
WONDROUS BLOOMS
£50.00
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